Dashboards & Metrics

How does OpenBack handle different timezones for reporting?
OpenBack uses advanced data techniques and automatically adjusts for all time zones based on the timezone of the user's device when the notification is...
Wed, 15 Jul, 2020 at 1:16 PM
How Retention and usage metrics are defined and calculated in OpenBack
The dashboard shows you a wide variety of different retention and usage metrics.  Given many apps using OpenBack span time-zones, each day for each user is ...
Fri, 15 Jan, 2021 at 10:05 AM
How is Return on Push Calculated?
This is calculated using the latest data available for the last 30 days and follows this formula (Total goal revenue attributable to push notifications LESS...
Thu, 11 Mar, 2021 at 4:53 PM
Which is the 1st day that someone uses the app?
0-Day or DAU or 0D is the first day someone opens the app. 1-Day is the 1st day after the initial day – so for example, your 3-Day Active User count will in...
Thu, 11 Mar, 2021 at 4:54 PM
How do you count an install?
Once the OpenBack SDK starts after a user installs your app (which contains the OpenBack SDK) or a user updates your app to a new version that contains the ...
Thu, 11 Mar, 2021 at 4:57 PM
How do you work out uninstalls?
If a user is no longer an Active User it means that the OpenBack backend platform, the OBE (OpenBack Engine) hasn’t heard from that install in at least 30 d...
Thu, 11 Mar, 2021 at 4:58 PM
What are Direct/Indirect Goals and Goal Conversion Windows?
A Direct Goal is when a user completes the goal linked to the message within the same session after clicking the notification that opens your app. An Indir...
Thu, 11 Mar, 2021 at 5:45 PM
How can I work out my Allow rate for last month or last year?
Your Allow rate for the last month can be seen at the bottom of your KPI Metrics page. To see what your Allow rate was for the last year, you can s...
Thu, 11 Mar, 2021 at 5:58 PM
For session metrics, what is the difference between mean and median data?
Mean session length is the average length of a session whereas the median session length is the middle value in the range of session lengths.
Thu, 11 Mar, 2021 at 6:43 PM
For Different Days of Use, what are Notification Mixed users?
Notification Mixed users are users that have switched between allowing and blocking notifications in the last 30 days.
Fri, 12 Mar, 2021 at 1:06 PM