This section outlines the most commonly used Custom Segments which can be used to segment your audience, target specific users or be used to personalize the content of notifications. They are setup during integration of the OpenBack SDK into your app – iOS hereAndroid here.


Active

Active values segment your users based on their general activity within your app. These values are effective for interacting with your most active and consistent users.


Filter                  
Description
Money Spent in-app
Segments your users by how much money they've spent in-app
Real Time Location Segments your users by their current location
Purchased Product
Segments your users by a certain product they purchase
Total Purchases
Segments your users by the amount of purchases they've made
X Money Spent in last Y Days
Segments your users by the amount of money spent in a certain timeframe
X Product Purchased in last Y Days
Segments your users by a certain product they purchased in the last number of days
X Sessions in last Y Days
Segments your users by how many times they've used the app within a timeframe



New Users

New Users values are used to specifically target new users. These help in ensuring a new user will return to the app and become a loyal user.


Filter
Description
Install Date
Segments your users by when they installed the app
First Made Purchase
Segments your users by when they made their first purchase
First Purchase Product
Segments your users by what their first purchase was


Marketing

Marketing values segment your users based on their previous interactions with your messages. These values are effective for reaching out to large numbers of your users without spamming them.


Filter                  
Description
Last Engaged with Message
Segments your users by when they last engaged with a message
Last Received Any Message
Segments your users by when they last received a message
Last Received Notification Message
Segments your users by when they last received a notification


Re-Engagement (Less Active)

Re-Engagement values segment your users based on their response to marketing or your app. It targets users who are relatively inactive within your app.


Filter
Description
Clicked or Interacted
Segments your users by when they last clicked or interacted with a notification
Conversion from Message
Segments your users by whether or not they have been converted by a message
Never Received a Message
Segments your users by whether or not they have ever received a message


Winback (Lost)

Winback values segment your least active or lost users. These can be used to target users that have moved away from the app in order to bring them back.

Filter
Description
Last Purchased Product
Segments your users by what they last purchased